BUSINESS

The Business Risk of Walt Disney World

Abstract

For more than nine decades, the company Walt Disney has been leading in the sphere of Amusement Industry. From initial stages as a animated film studio in the year 1920 to today's worldwide business, The Walt Disney Company carries on to pompously present excellent amusement for every individual of the family, all over the America and all over the globe. This paper will report on the company risks associated with the Walt Disney World and how the management caters it effectively.Table of Contents

Introduction3

Discussion3

Key Business Areas and Facts3

Strategy5

Multi-disciplinary Approach to Risk Identification and Assessment5

Development of Structured Approach to Risk Management7

Catastrophe Risks and Risks Carriers9

Business Continuity Plans10

Environment and Sustainability10

Media and Communications11

Recommendations11

Conclusions12

References13

The Business Risk of Walt Disney World

Introduction

The Walt Disney Company, accompanied by its auxiliaries and partners, is a topmost significant diversified worldwide family entertainment and media venture with five business areas: Media Networking, Parks and Resorts, Studio Amusement, Customer Items and Interactive Medium. The main purpose of The Walt Disney Company is to be the leading and most reliable source and supplier of Amusement Industry and Media. Employing the range of brands to make a distinction in their content, services and customer items, Walt Disney Company will develop into the most receptive and adjustable to fulfil the requirements of the consumers' in its target marketplace. The Walt Disney Company maintains its reliability and holds fast the core principles on which the business was established as the company generate the most ground-breaking and cost-effective entertainment experiences, most dependable and relevant informational offerings, and interrelated products items over the world (www.thewaltdisneycompany.com).

Discussion

Key Business Areas and Facts

The Walt Disney Company characterizes a truly giant business comprised of four Strategic Business Units (SBUs) which, with the reflection of the combined profits, showed approximately a huge amount of 35.5 billion dollars in the year 2007. The four SBUs takes account of: Customer Items, Studio Amusement, Recreational Areas and Resorts, and Media Communications, and these can be further sub-divided into 28 groupings and are comprised of a surplus of brand names. The only two essential similarities that can be worked out on assessment of the Walt Disney Company's investments are Amusement and Media Broadcasting. Every Business action the company is involved in is interrelated in some way to offer its customer base amusement and/or informational services.

In spite of the two similarities of the Walt Disney Company's business actions, there survives a great range of diversity in its functional activities. One of the developmental strategies that have supported the collection to arrive at its existing level of accomplishment is the reality that the company has diversified itself; both at vertical level and horizontal level, into novel marketplaces by intended segmentation. In most situations, it arrives at this marketplace division with an acquired branding name, for instance ESPN, ABC, and Miramax Pictures. Moreover, it is only throughout the diversification in brand name that Disney has developed just for the reason that the children's branding is moderately narrow in terms of the projected ...