BUSINESS

Building and Sustaining Strategy

Building and Sustaining Strategy

Part 1

Mission

To be admired as a diverse and ethical company, operating responsibly and providing services that enable a more sustainable society for our customers (http://www.vodafone.com, 2012).

Considering the appropriateness and effectiveness of the mission, Vodafone is directly engaged with public communities and media to resolve environmental and health issues. Its CSR is connected with different interest groups and social organizations to provide services on ethical and moral principles.

Goals

Leading communications company for responsible, ethical & honest behavior

Leading communications company for eco-efficiency - doing more for customers with less

Leading communications company for creating sustainable societies (http://www.vodafone.com, 2012)

The evaluation of the appropriateness and effectiveness of company's goals, it is clear that Vodafone is always there for customers to provide quality services and promises to keep reducing environmental issues for the betterment of society. Its operations are based on providing best and quality communication system in order to make it easier for customers to have effective communication services worldwide.

Objectives

Ensure we and our suppliers have an ethical supply chain

Deliver accessible products and services

Establish joint CO2 reduction strategies with key suppliers

Build e-waste management capacity in key emerging markets

Deliver innovative products and services recognized as contributing to the Millennium Development Goals

Provide 10 million carbon-reducing M2M connections (http://www.vodafone.com, 2011)

Considering the above objectives, Vodafone has contributed a lot towards the technology enhancement and environmental sustainability by offering a range of products and services to deliver useful and inspiring technologies to the business and personal such as the world's first international mobile roaming call in year 1991 is one of the greatest milestones for the Vodafone and for the entire telecom sector. Further, in year 2002, it launched the Vodafone Live, which offer much faster mobile communication and internet accessibility. Vodafone has recently launched the money transfer facility which allows its customers to transfer the money seamless across the borders using mobile phones within the confines of their homes. This introduces the safer and much easier money transfer option, the world has ever experienced. Other milestones of the Vodafone include launching the most affordable ultra low cost handset named Vodafone 150 in the telecom industry.

Part 2

Stakeholders of Vodafone

The key stakeholders of Vodafone include: Employees, investors, customers, government, suppliers, media and public representatives. Vodafone is directly engaged with public, media, key opinion formers, customers and employees on environmental and health issues. Apart from this, it also consults regularly with voluntary organizations and key partners on sustainability in its business activities and its role as a responsible mobile phone operator (http://www.vodafone.com, 2012). The partnership between the supplier and the consumer - is the typical attitude of "business-to-business, which executed the contract. In the case of consumers (the ratio of business-to-consumer) may be "interested party's position" when consumers are so satisfied with the product vendor and his behaviour that comes the emotional feeling of attachment (as in love), which governs their choice. But such an attitude could easily change if the supplier will undermine consumer confidence (Fernie, 1995, ...