BUSINESS

DanBhoy: Case Study

DanBhoy: Case Study

Introduction

DanBhoy is a sister concern of HoHin which is a contract manufacturer and generates revenues from manufacturing computers and mobile phones for other companies. This brand name is not known outside Asia and that is why it is facing many difficulties regarding its growth and prosperity. There is a need for DanBhoy to understand different threats and opportunities it has along with analyzing its own strength and weaknesses. It is also important for DanBhoy to know about the knowledge management process and its implementation. In this paper the SWOT analysis will be conducted for DanBhoy along with detailed account of knowledge management with the examples of successful organization who applied knowledge management.

Discussion

SWOT analysis of DanBhoy

Strengths

The direct model (Houben et al., 1999, pp. 125-135).

Their strategic approach also offers other types of products and services such as Internet and telephone, shopping, customized computer systems, telephone and online technical support and the next day, on-site product service. This comprehensive products and services is definitely one of the strengths of DanBhoy.

Weaknesses

Since many students purchase their PCs through their schools, then DanBhoy is obviously not popular with the college market. For home users put the direct method and approach to adaptation problems from DanBhoy. For one cannot go to retail customers, DanBhoy is not used as distribution channels. It does not use its website for customer services (Zmud, 1990, pp, 95-116).

Porters Five Forces Model

Porter has identified five competitive forces at work in every industry and every market. With the analysis of the five forces of postage, we can determine the strengths and weaknesses of this company and the level of industry attractiveness. 

Threats of new participants

Many manufactures are already available and the increasing needs of PCs are also providing opportunities to the new entrants.

Life cycle of short PCs is short

Difficult differentiation

Power of buyers

They have a great deal of choice such as branded PCs.

Their product is undifferentiated and can easily be substituted by others.

Barriers to entry

Lack of patents and proprietary knowledge may become a barrier for Danbhoy's success

Infrastructure for the manufacture of very specific PCs. • Economy of scale in production costs

The PC market is poorly differentiated (commodity).

Power of supplier

Difficulty of differentiation

Strong price competition

Minimum trading margins

Threat of Substitutes

It is expected that in the coming years, laptops will entirely replace part of the desktop.

Having no space limitations portable models, have the advantage of ease of expansion.

The video-game consoles can also represent a threat to PCs

McKinsey 7s Model

The Frame work of McKinsey 7s framework is a Value Based Management (VBM) model which explains the effective and holistic organization of a company (Sherlekar, 2004, pp. 80-8). These seven components of the frame work are:

Shared Value

The shared values are the core and important values of an organization as it links the soft skills of the DanBhoy organization.

Strategy

Though the DanBhoy is not new in manufacturing industry but it needs to develop its strategies in a way that it will also be known outside Asia. It has to determine where it is now ...