BUSI5403: Week 1 Interactive Assessment

BUSI5403: Week 1 Interactive Assessment

Harry Lindsol's TextBook Decision

Describe the competing business models of traditional textbooks and etextbooks. How do the customer value propositions of the two textbook formats compare? How are the profit formulas of paper textbooks and etextbooks different?

Traditional textbooks depend on a model determined by the offer of physical duplicates of a textbook prevalently through book shops on facilities, while etextbooks include the offer of electronic adaptations to learners by means of retailers like Amazon and Apple. The traditional textbooks plan of action includes a procedure of enrolling teachers to get textbook authors, getting ...