BUS755

Globalization and Internationalization Business

Globalization and Internationalization Business

Introduction

In the world of globalization, there is a massive integration of economic, cultural, social and political aspects with the help of advancement in technology with the help of advancement in the technology. Globalization has improved and made a gateway for the companies to go international and spread their business around the world. The advancement in the science and technology has led the businesses grow over the boundaries across the territories. Furthermore, the businesses tend to increase their production level as well as become more competitive in terms of the quality of the good and services.

In the world of globalization, there is a massive integration of economic, cultural, social and political aspects with the help of advancement in technology with the help of advancement in the technology. Globalization has improved and made a gateway for the companies to go international and spread their business around the world (Jansson 2008, p.25). The advancement in the science and technology has led the businesses grow over the boundaries across the territories. Furthermore, the businesses tend to increase their production level as well as become more competitive in terms of the quality of the good and services.

Several companies such as the software company, Nini Corporation has opted for going global. To cope with the growth in the businesses, the company has to decide to spread its work and penetrate in different markets. The decision to launch a company into the international market is quite dynamic. For a company to be internationalized it has to get engaged in the process of increasing involvement of enterprises in the international market.

Nini Corporation is interested the field of internationalization. It is a software firms that helps businesses make right decisions. It has progressed rapidly in the home country and plans to make name around the world. It has a market available almost everywhere in the 21st century. The purpose of the paper is to discuss the various reasons of Nini Corporation to 'go global' and analyze the different aspect the company have to look in order for it to grow and be successful in the foreign market.

Discussion

Government of countries makes policies according to which international trade takes place. These policies are related to taxes, tariff, non-tariff, permission, and restrictions. While getting involved in international trade, companies have to follow these policies (Prashantham 2008, p.146). Culture is another important aspect that needs to be considered while conducting business in different countries as every country has its own culture and it is necessary to consider and work according to their culture. When companies provide their goods in different countries it is necessary that people accept these products and purchase it too.

For this purpose, they need to be informed about the benefits of products through international marketing. All this involves different kinds of risks, and it is necessary that preventive measures are taken keeping in view all the risks. Nini Corporation should consider all the aspects of the international market in order to analyze the ...