BUPA HEALTH CARE

BUPA Health Care Marketing Plan



BUPA Health Care Marketing Plan

Executive Summary

BUPA is the leading provider of private health care insurance and health care services in UK. Their aim is to help people to become mentally and physically healthier while lowering their overall healthcare costs and risks for diseases and disabilities and provide them health insurance. The business is based on the following facts. First, exercise is medicine and those who exercise regularly are healthier. Second, all comprehensive mind-body exercise prescriptions are administered by board certified exercise physiologists. At the Centre, Healthcare assessments (e.g., cardiovascular, muscular, stress management and spirituality) linked directly to the health and well-being of the clients/patients. Third; provide Health insurance to families to make them feel secure. The organizational philosophy is simple. Failure of the public sector to address the risk for diseases and disabilities has resulted in a huge dependence on the current healthcare and pharmaceutical system of treatment. It is the leading player in the UK health insurance market with a customer base of 3.5 million in 2009. In addition, the group has a significant presence in various international markets in Europe, North America, Asia and Australasia. Bupa generated 42.5% of its total revenues from the UK market, 16.1% revenues from the Spain market, 32.2% revenues from Australasia, and 9.2% from rest of the world. Increase in profits and revenues reflect the financial stability of Bupa, which could be leveraged to fund growth plans in the future.

Introduction

Developing a new business strategy has always been one of the main obsessions of most business in the health sector, especially if one talks about European markets, where the competition is fierce. In today's marketing environment, it has become essential for companies to identify the needs of customers and marketing research. This will help companies to identify the needs and wants of the customers. Many European companies are spending thousands of Euros in research, so to make their products according to customers. BUPA is the leading provider of private health care insurance and health care services in UK. For capturing the market BUPA is focusing on marketing as they realize the importance of marketing and the impact of proper planning for the growth of the business. This will help the business to grow and flourish in the marketplace (Furman, 2008, 102). When an organization's supply chain capabilities are directly aligned with its way to play, the company enjoys a coherence premium—that is, superior performance and an extremely strong market position.

Part A  

The area of marketing information is surrounded by the misunderstandings and delusions. That is why the marketing information assumed to be a difficult area in the field of marketing. Most of the marketers convince themselves by relying on the concept of doing more and more marketing research, collecting additional information and storing the data of the research. By doing so, they kept themselves to be stiff the old trends that sound more like an academic and theoretical study than a practical ...