BUISNESS PLAN

Business plan

Introduction3

Objectives4

Mission4

Keys to Success5

Company Summary5

Start-up Summary6

Company Ownership8

Services8

Market Analysis Summary8

Market Segmentation9

Target Market Segment Strategy10

Service Business Analysis11

Competition and Buying Patterns12

Strategy and Implementation Summary13

Competitive Edge13

Marketing Strategy14

Sales Strategy15

Sales Forecast16

Milestones18

Financial Plan19

Important Assumptions19

Break-even Analysis20

Projected Cash Flow20

Business plan

Introduction

Emeritus Consulting is an ambitious innovative new company that is attempting to turn the small business consulting business on its head. With an experienced consultant at the helm as President, EC intends to grow at more than 50% per year through solid customer service, a great sales plan, proven competitive strategies, and a group of people that bring dynamic energy to the company and the sales process.

The goal for this plan is financial: EC needs a Small Business Administration (SBA) loan, and this document is one step in the process. It is also a road map for the company. The document gives all present and future employees, as well as the owner a sense of purpose that may exist without the business plan, but becomes more relevant after the business plan is written, reviewed, shared, and edited by all. It is a living document that will last far beyond the SBA loan purpose, or if that doesn't occur, to bring an investor on board.

EC's financials are realistic, and based on very conservative sales figures relative to the industry as a whole. That is because one of the goals of EC is to build the business one client at a time, and to serve each client as if it were the last. This is how loyalty is generated, and cultivated. Customer service is what EC will do best, and is a large part of the company's overall mission.

Objectives

The objectives for Emeritus Consulting are:

Gain access to an SBA loan upon start up.

Grow the company from 2 employees in Year 1, to over 10 by Year 5.

Increase revenue to over $3 million by Year 3.

Increase client base by 450% in three years.

Maintain job costing that keeps margins above 70%.

Mission

The company mission is to serve small business clients that are in need of logistical, technical, and business strategy services. All projects will be chosen based on the availability of human resources, and each individual employee will be given the respect of a contract worker, and will share in profits for each job. Politics have no place at Emeritus Consulting, and to limit the affects of favoritism, the company will implement and clearly communicate a performance review policy that applies to those at the bottom as well as the top of the leadership ladder. Credit will be given to the person who performed and/or innovatively modified a project, and compensation will be both financial and in the form of commendation.

Emeritus Consulting is a company that respects the needs and expectations of its employees and clients. If either is compromised, adjustments will be made so that the company culture may remain intact.

Keys to Success

Our keys to success are:

To maintain client satisfaction of at least 90%.

To keep overhead low.

To ensure professional marketing and presentation of services.

To provide an active and functional ...