BUGATTI IN OMAN

Launch of Bugatti in Oman

Contents

Bugatti- Company Profile3

Bugatti's Launching Event in Oman4

Bugatti's Launch in Oman-Application of 8 P's5

Product Elements5

Place and Time5

Price6

Promotion & Education6

Process6

Physical Environment6

People7

Productivity & Quality7

Oman: As a Luxury Brand Market7

Marketing Mix8

SWOT Analysis- Bugatti in Oman9

Pestel Analysis- Bugatti Corporation in Oman9

?Political10

?Economic10

?Social10

?Technology10

?Environmental11

?Legal11

Arranging an Event11

Launching Plan12

Underlying Factors in Launching Bugatti in Oman13

Target Market Analysis14

Issues and Opportunities14

Goals and Objectives15

Conclusion15

References17

Appendix I19

Appendix II20

Launch of Bugatti in Oman

The current world has adopted globalization in all its economic and business activities. The organizations now conduct their operations all over the world and have expanded themselves to undertake their activities locally as well as internationally. However, when they move to a foreign country, they are required to assess and evaluate the business roots in that country in every manner. This refers to the fact that any company moving towards globalization is required to assess the relevant places in terms of their environments, technological advancements, polices and regulations and various other aspects.

In this report, we intend to discuss and analyze how automobile manufacturer “Bugatti” would launch its operations in Oman. Oman is an economically developing country and its GDP has managed to increase over past few decades. Launching Bugatti (a high end automobile) would certainly hold a number of growth prospects for the automobile manufacturer and Oman's economy. In the present report, we would discuss the possible avenues for BUGATTI and its relevance to Oman. We would conduct a thorough analysis of the market opportunities, threats, strengths and weaknesses of Bugatti to establish its presence and operations in an alien country i.e. Oman. Bugatti has launched Bugatti Veyron 16.4 in Oman. The launch was grand in which the model featured air intakes and a reversing camera. This model has been made at the headquarters of the company.

Bugatti- Company Profile

Bugatti was characterized from the beginning, and already reflecting it in the 30s, to generate not only luxury cars and exclusive but also reliable and durable. A clear example is the fact that there were far fewer numbers of their models compared to other brands at the time, and yet remain intact collectors many amounts of these specimens in perfect condition. The models Type 32, 35, 41, 57 were the most significant. Many say that more cars in the history of the automotive market are the Type 41 Royale and the Type 57 SC Atlantic Coupe. Again in the Second World War affected Bugatti again and again had to move his factory to Italy.

Romano Artioli took over the brand in 1991. With it came a new plant that was installed in the city of Modena, Italy. The EB110 would be the model that debuted and already breaking the record of being the fastest car at the time. Anyway, the success did not last long because eventually not close accounts and Bugatti would break again.

Bugatti has marked its pillars necessary as models for today is one of the most recognized brands in the global automotive market, given that ever was characterized by its production, having taken to the streets in only 8,000 copies its ...