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Introduction

The research study has been performed to assess the effectiveness of the financial strategy within the investment banks. The financial strategy is considered to be an important factor in protecting the firm against financial crises. The investment banks that are involved in providing number of financial services are greatly affected by the financial crises. The current financial crisis has badly hit the investment banks and leads them to adopt new financial strategies. The crises not only hit the United States in particular but the Asian and European countries were also badly affected.

The capital markets in ...