Brochure

Brochure

If your business plan doesn't include an Internet presence, go back and start again. An organization without a Web site in its marketing plan frankly doesn't have a realistic marketing plan. With few exceptions--whether the business you're in is professional services, manufacturing, retailing, consulting or selling--the Internet is becoming the preeminent medium for selling, buying, communications and research. The bottom line is clear: If you're not on the Web, you're out of it.

The under review on-line material concerning Malta as tourism paradise offers a number of points to take a look at. The Web is emerging as a new advertising medium vying strongly with the more traditional media. Despite the Web's capability of becoming a potentially powerful medium, there is little empirical research into the effectiveness of the Web compared with other advertising media. But in this paper instead of talking on available mediums we would more concentrate on the under review website and its all contents as shown in the website.

Generally the usual business objectives for Web sites include:

Selling of products and services.

Purchasing of supplies and services.

Customer service or support.

Enhancing brand image.

Finding business leads.

As a matter of fact, one marketing area that has been significantly affected by the Internet is promotion. And, beyond all doubt, this is successfully done in this website. First and foremost, we should look into that the phenomenal growth of consumers and businesses connecting to the Internet indicate a viable audience for advertising and promotional messages for many companies. The Internet is potentially an attractive advertising medium as it is already shown by this website. Needless to say, this website is multimedia-capable and user-friendly. With the increasing technological capabilities of the Web medium, it begs the question on the perception of the Web as an advertising medium. While this website has surfaced as an important advertising and promotion medium and competed with traditional media, there is a dearth of empirical arguments comparing the relative effectiveness of this website as an advertising medium.

Design of this website is impressive. Taking view it's all designing, there is no harm to say that this web site complements the other main media. The web site is regarded as being most distinctive from Television, Telemarketing, and Radio. In many ways, this web site due to its excellent design complements these media. Television, for instance, may create interest in the product or company, and audiences who are interested in the advertised product or service can be asked to access further details via the company's Web site. Therefore, the Web site should be integrated into the media mix to help achieve the company's marketing and communication objectives. Thus this website is huge success by considering its all aspects including its web-design, online brochure and all that.

This website successfully fulfills its promotional job. In fact, this web site is effective for both short- and long-term promotional objectives. While this web site is perceived to be effective for precipitating action, target audience may also perceive the medium to be ...