BRITISH AIRWAYS

British Airways



British Airways

Introduction

One thing that is constant in this world is change. Every facet of this world and our lives alleged to change. As the world is moving at a fast pace and different turbulent changes are taking place so in order to be successful it is imperative that one should evaluate him or herself from time to time. These changes can be of a different nature and sorts for an organization these changes can be internal and external. An organization can only be successful and maintain its success for a long period of time if they track these changes properly and respond to these changes immediately. In this report, I would be discussing the British Airways company structure compared, the staff motivation methods used in British Airways and lastly the suggestions regarding the vertical integration.

Organization Description

First British Airline Company was established in 1919. At that time, there were many small airline companies operating like Aircraft Transport, Travel, Handley Page Transport, In-stone Airlines and British Marine Air Navigation they all face immense competition from outside forces and to beat that immense competition all of these small airlines combined and form British Airways. British Airways is a full service global airline, offering year-round low fares with an extensive global route network. The airline flies to and from centrally located airports and offers flights around the world (Kolodny 1992, 543). It is one of the most potent strategies of British Airways that they always want to keep the image of their organization high and well maintained. To deal with this issue organization has devised certain policies, for example, in order to maintain their public image their policy is to take part in media and social media. Constant contact with different magazines and press releases keep them in good books of the media. To maintain their image with the customers it important to value them and they value them through their different marketing programs that include; loyalty programs and club of executives (Hill & Westbrook 1997, 46).

Organizational Structure

The distinctive structure of British Airways allowed it to innovate, grow and react more quickly according to the turbulent changes occurring globally. British Airways at the time of its innovative structure grew faster as decisions made by the employees were from the diverse group of people which truly contributed success in the prosperity of British Airways. The corporate British Airways headquarter made the overall activates and policies be fulfilled and obeyed by the employees. These activities assigned in such a way to facilitate employees in making day to day decisions in countries all over the world. British Airways organizational structure focused on mainly the empowerment to the employees. Job believes in giving the employees full liberty to think and act. The decision making are completely in the hands of the employees. British Airways major cause of success is its strong trust on the employees of the company and innovation. British Airways suffered some major problems in the different regional areas financially that stopped the spending on ...