BRILLOPAK LIMITED

Brillopak Limited

Abstract

The paper remains important for the discussion related to the manufacturing strategy development. The creation of relevant strategies is essentially important for the success of businesses. There are different types of strategies which a company needs to make for running the business smoothly and successfully. Any business organization requires developing a complete set of strategies which would work simultaneously to help the company achieve its long term organizational goals and missions. For instance; a company needs to have strategies which include human resource strategy, marketing strategy, production strategy, research and development strategy, financial strategy, operations management strategy and the core business strategy.

The manufacturing strategy remains extremely important for the success of manufacturing concerns in today's competitive environment. The business that has been selected to discuss in this paper is Brillopak. The Brillopak Company is a manufacturing concern which produces the engineering products which are meant to fulfill the needs of different factories. The paper has made a clear analysis about the company, its objectives and its existing strategy. After an analysis of the existing objectives and strategies, several new objectives and new strategy based on the Terry Hill model has been developed in the paper. The implementation and communication issues along with the strategy evaluation measures are also explored in the paper.

The most important aspect of the paper remains to develop effective strategies in the ever changing business environments. Throughout the paper; it remains evident that the strategies remain an integral part and aspect of the success of the business. The Brillopak Company has been suggested to base its manufacturing strategy over the Terry Hill Model in order to ensure its long run survival, success and internal expansion. The paper has made several important decisions like the process choice and infrastructure. The Terry Hill Model revolves around the exploration of corporate objectives, marketing strategy and order winners. After the exploration of corporate objectives, marketing strategy and order winners; the relevant manufacturing strategy is created which is based over process choice and infrastructures.

The process choices revolve around the choice of process, role of inventory, make or buy and capacity. Similarly the infrastructure choices are meant to be made in terms of function support, manufacturing planning and control systems, quality assurance and control, manufacturing systems engineering, clerical procedures, salary or wage agreements, work structuring and organization structure. Easy and employee friendly choice of process, just in time methodology of inventory, making the products are the suggestions for the Brillopak Company's new manufacturing strategy. The capacity of the company makes it capable to meet the demands of several projects simultaneously while not compromising the quality of the products.

Support from every function of the business like human resources, finance and marketing is required by the companies like Brillopak to attain success in its future ventures. Quality assurance and control are essentially important tools for witnessing the success in the business future. The Brillopak Company is also suggested that the salary or wage agreements must be made accordingly ...