Bridgestone Corporation



Bridgestone Corporation

The company Bridgestone Tire Co., Ltd. was founded in the year 1931. The advancement of Japan's automobile industry meant that the Bridgestone Group expanded in order to get the title of being Japan's largest manufacturer of tires (Bridgestone Corporation, 2012).

History and Vertical Integration

The company expanded their operations in not just in their home country of Japan, but the in other countries of the world as well, pertaining to the region of Asia in particular. By increasing their operations the company aimed at providing better services to the users of automobile and hope to gain a larger proportion of the market share. Following its lines of extension, in the year 1988 the company acquired The Firestone Tire & Rubber Company, which was a well-known corporation having global operations (. This acquisition proved to be very beneficial for Bridgestone as it caused the transition of the company into one of the most magnificent tire and rubber manufacturers of the world. Considering this action of the company, it can be clearly seen that the company went into a great extent of vertical integration in order to foster development, increase the operations of manufacturing, enhance its marketing strategies and expand its distribution of tires and rubber (Gamble et. al, 2012).

Company's Operations

The operations of the company are not limited to, but include producing tires and tubes for the use of passenger cars, buses and trucks. Other than that, the company is involved in construction and mining of automobiles, machinery related to industry use, machinery related to the field of agriculture, motorcycles, aircrafts and other automotive parts. The company also deals in the retreading of raw materials and services, repair services for automobiles and maintenance for the same. The company also provides raw materials for the production of tires and other products ...