Branding Product for Osteoporosis Patients

Branding of Rx Product for Osteoporosis Patients

Introduction

Osteoporosis is an important disease in the healthcare industry that has been spreading in the aged people on large scale. The patients suffering from the osteoporosis needs effective drugs for curing their ailment. The Rx product has been introduced in the healthcare market. The mission of the company is to provide effective drug to its patients for the treatment of Osteoporosis. The Rx product has proved to be an effective treatment and provide a long and durable cure to the patients of Osteoporosis.

Discussion

Effectiveness of Rx Product as part of Branding Strategy

As per the company's mission statement, branding strategy adopted for the Rx product is mainly based on fulfilling the needs and wants of the patients suffering from the ailment of Osteoporosis. The Rx product has been manufactured after taking into account all the possible side effects of the drug. The main feature of the Rx product is that it corrects the bone disorder in a short period of time while side effects of the drug has tried to be reduced as much as possible. This important feature of the Rx drug has made it an effective and useful drug for the patients of Osteoporosis that has been used in the healthcare market.

Distribution of Free Samples as part of Branding Strategy

As part of its branding strategy, the company has distributed free samples of Rx drug in all the major hospitals and clinics of the city so that doctors can recommend it and observe the results of the drug. Other than the free samples of Rx product, the discount offers have also been given to the patients by the company on the first purchase of the drug so that the patients can initially try the Rx drug and see the ...