Branding, Pricing, and Distribution

Branding, Pricing, and Distribution

This research paper intends to build a marketing plan that mainly focuses on branding, pricing, and distribution strategies of a product. The company and product selected in this research paper is known as “Dora's Delights”, which is also called DD's. The specialty products of this company include classic cakes and cupcakes, pound cakes, create your own type of cake, different flavors of cupcakes and cakes, homemade icing, homemade whipped icing, glazed icing, cobblers, and brownies. The international baked products market has illustrated sturdy development and a swift financial revamp during the precedent few years. Once “Dora's Delights” achieves a strong establishment and institute a range of “Dora's Delights” chain outlets in the USA, the company's subsequent goal will be to bring the product at global level.



Domestic and Global Product Branding Strategy

Brand strategy indicates the position stand, and an obligation that company makes and the personality of the company in front of its consumers and other stakeholders. It generally includes some creative elements, such as slogan, color palette, and the company's logo. A company's brand also dwells in daily routine interaction of the market and business dealings.

Domestic branding strategy is critical for products offered in massive market of consumers. Business to business (B2B) dealings also require local branding strategy as it assists business in standing out from cutthroat rivalry. Domestic strategy takes a company's vigorous standing or sketch into the lives of its consumers and functions to place a company as a definite “something” in prospective and existing consumers' minds.

In contrast, global branding strategy also becomes imperative once a company expands its business globally. At the present time, this world has become a global economy. This magnificent change has considerably reduced the time required to move from one continent to another. The internet and other ...