Branding and Creating Brand Image for The Academy of Poetry in the gulf region and Arab World

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ACKNOWLEDGEMENT

I would like to thank almighty Lord for granting me the capability to proceed successfully. I would like to thank my supervisor, colleagues, and all those who helped me in completing this thesis, without their assistance and guidance this could not be possible. Last but not least, I would like to dedicate my thesis to all those who believe in the richness of learning

DECLARATION

I adjudge, the content of this dissertation is completely collected and done by unaided effort and the material in it, has not been published ever before. The opinion that is reflected in this dissertation is purely my opinion and does not represent any University's opinion.

Signature:

Dated:

ABSTRACT

The purpose of this research study is to understand the branding and creating a brand image for academy of poetry in the Gulf region and Arab world. The mixed methodology as used an questionnaire was filled and by the responses of the respondents and secondary sources data collected it can be concluded that the poetry of academy in gulf region must improve their branding and create the strong branding image in order to attract the customers as well as the improve the financial performance of the academy. The more the audiences come for watching the cultural programs the more the cultural heritage would be promoted in the Arab world.

The positive brand image is significant for encouraging the Arab culture via poetry in the Arab world. The academy has to employ the banding strategies and create positive brand image among the existing and potential customers.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 4: ANALYSIS AND DISCUSSION1

Branding1

Goals and objectives of branding2

Branding and branding strategy3

Benefits of branding5

Branding and the Customer10

Is there any relation between cultures and branding strategy adopted by the organization?11

What are the ways through which brand awareness is created?13

What are the benefits that an organization gains from branding18

Descriptive analysis of questionnaire responses20

Summary25

CHAPTER 5: CONCLUSION26

REFERENCES32

APPENDIX38

CHAPTER 4: ANALYSIS AND DISCUSSION

Branding

Brand name can generally be defined as the value consumers attach to certain manufacturers' products. Brand is defined as the set of associations that is linked to a particular product including the name, mark, symbol and perceived quality associated with a product or service. A product name becomes a brand when consumers link it to so many other things to the extent that it becomes a reputation.

Branding is a process which is aimed at creating a unique positioning and face of the company, and its products and services. The ultimate goal of branding is creating a brand that is unique externally and internally, and meeting the expectations of consumers. The target audience is perceived holistically and clearly attracts attention and inspires confidence, causing a desire to purchase a product or service brand. Branding is a key indispensable tool for the successful of the operation of the company both in b2c, and b2b. It may involve the creation of a new brand from scratch or modify an existing brand.

Brand is a promise to the ...