BRAND TRANSITION

Manchester Products

[Name of the Institute]

Manchester Products and Paul Logan Incorporation

Task 1

Background of Paul Logan Inc

Paul Logan Incorporation was the big brand name supposed to be the most categories brands in the United Kingdom. The product designed to cater the high segment of market and they deals in most high-end consumer fashionable goods, like garments, (ladies, children, and men wear), specialist in architecture and home furniture design and finished goods. In 2004 they faces the worst financial crises due to which they have to sold out their company one of the biggest conglomerated diversified firm want to purchase their business all across the selling points and production houses. Paul Logan Incorporation divided their processes in for divisions which have about 45% of revenue, home décor (26 percent of profits), and fashion goods (23 percent of revenue), and the PLFD which is furniture division in brands has about (11 percent of revenue). Whereas total revenue earn by the Paul Logan Incorporation in 2004 is $9 billion. PLFD is one of the strongest brands of Paul Logan Incorporation where many of the sub categories of brands exist like, home internal furniture, sofas, bedroom furniture, Accent piece, Chairs, Dinning and kitchen, home office and tables etc.

Manchester Products

Manchester Products Company is one of the leading furniture producing company in United States of America. Their major capacity is to produce the office furniture and material for decoration and design. Their revenue recorded in 2012 is $5.4 billion. In 2004 their management considered to expand the business operations while they found Paul Logan Incorporation selling their unique distinctive visions and ideas about the conglomerated diversified business. Manchester acquire the PLFD brand and still they are selling their products with the brand name of Paul Logan Incorporation as in the past Paul Logan Incorporation capture one of the major part of the market share which is quite difficult to manage.

Analysis of Paul Logan remaining business

Paul Logan Incorporation is a big name and big brand itself they have to keep their processes and brand alive in market as they have to share the business outcomes with their justified strategies of capturing business in market which has still instauration plus non ending consumer ship with them. They have to redesign their brand in term of marketing mix to be redesigned and processes and procedures.

Market Entry Strategy for Paul Logan Incorporation in UK

Paul Logan Incorporation want to enter in UK`s market where they seems to have the good opportunity to capture the market share as they found that the economy is growing due to which as new businesses will going to established in UK so why cannot we move their to acquire the market share as Paul Logan Incorporation is one of the leading brand in US market by which they can attract the market from their credibility and good will.

Before to going to face the crisis the Paul Logan Incorporation has to revise their business strategies like their market research and consumer research, branding options restructuring ...