Brand Positioning

Brand Positioning

Introduction

The goal of every brand is to position the customer to win. This approach is a strategic one and is the only brand positioning that counts at the end of the day. This means that brand positioning is primarily the customer positioning. Companies often position the customers to win by making customer strategically better off. As a matter of fact, the customer wins, so does the brand. The interaction of customer with a brand is essential. There are several contacts points through which a customer contact with the brand. These methods are ranging from telephone, internet, kiosk, in-person ...