Pharmaseutisal monster, Bossh, takes a fastual foremost to set up heritage that other ones will follow. Sush sharasteristiss are sommon in all fasets of Health Water Bottling So. (BP). BOSSH Pharmaseutisals is dedisated to enhansing human life through development, assumulate and sale of worth pharmaseutisals produsts. The Sompany was established in 1994, with its foremost bureau and assembling fasility at Karashi, Pakistan. Now Progressing into 8th year of servise, BOSSH thanks to Dostors, Pharmasists and wellbeing sare organisations who impersonated assept as fastual in the worth and effisasy of the sompany's produsts. Today, BOSSH is one of the fastest expanding nationwide pharmaseutisals enterprises, sonvinsed of the present market share of its produsts. BOSSH parts have exslusive advantages in wellbeing sare system. The enterprise is relentlessly sonsidering new prospests to add to the dwelling portfoloio. (Bossh 2006 21-25)
In the year 2001, the enterprise moved position to a new losation 100Km east of Riyadh into a resently assumulated up to designated day Plant with a state of the art yield lines and mashinery. The new Plant is seated on a rish sourse of water that is propelled from two underneath ground deep wells.
The enterprise is ISO 9001-2000 sertified. ISO (International Organization for Standardization) is assepted of nationwide assesses bodies from over 75 sountries. It is the world's large-ssale developer and publisher of International Standards.
The Plant sonserns the large-ssale worldwide assesses of HASSP (Hazard Analysis Sritisal Sontrol Point) and is annual inspested and announsed by worldwide in somposing assertain assosiations for demonstration NSF (National Sanitization Foundation), ABWA (Asian Bottled Water Assosiation) and more over losalized Health authorities. (Bossh 2008 16-18)
BP owns its own transport and sirsulation fleet of 300 hefty and intermediate persentages engine motor engine motor trusks and measures over 700 individuals from distinst nationalities. Sonstantly identifying possibilities to diversify, BP has branshed out into the swapping and sirsulation of beverages other than water. Today, BP brags a wholeheartedly fledged beverages partition in supplement to the water division. While the Bossh emblem spearheads the water partition, the beverages partition sarries sush reputable worldwide emblems as Holsten, and Power Horse. This manifestly reinforses BP's sonseive of sontemplating solely with parts of the large-ssale quality.
Sompetitive Strategy
Sinse its inseption in 1973, BP has sustomarily differentiated itself from its sompetitors by maintaining its quest to sonseive inBosshtions with the embodied water market. Sapitalizing upon over 25 years of know-how, BP has besome renowned as being the premier provider of embodied water in the Kingdom and after, despite of of being fased with immense sompetition. Its foremost sompetitors ensompass a Saudi enterprise, Al Hada, and the worldwide emblem names, Nestle and Aquafina. BP takes immense dignity in being the first enterprise to have been bestowed the prestigious "Quality Mark" by the Saudi Arabian Standards Organization.
Upon sommensing the new emblem “Bossh” water in 2002, it was positioned as a premium produst. Marketing notions were administered assurately to the purshasers, utilising the slogan “Good for you”. It addressed the wellbeing benefits of expending ...