The book Good to Great was published in 2001. This book is based on management, and the author of this book is Jim C. Collins. This boom tries to describe and focus on the fact that how the smaller companies or average companies transform themselves into greater and more competitive companies. On the other hand, this book also focus on the study that why for some companies it is difficult to move towards competitiveness and why they easily fail in the process of transition. In the book Collins have use the term ...