Book Report

Executive Summary

The book report incorporates the background of Apple Inc. The report also incorporates the main products of the company. The reports provide the information regarding the business strategies of Apple Inc. The report may also help in understanding the company size, its target market, its product strategy, its promotional strategy and its pricing strategy. The book report has also incorporated the perceptual map of Apple Inc. products.

Introduction4

Discussion4

Introduction of the Company and its Products5

Target Market of Apple Inc.7

Teenagers7

University and College Students7

Businessmen8

Kids and Young Children8

Adults9

Apple Inc.- Product Strategy9

Product Strategy9

Product Type10

Marketing Mix Implications of Apple Inc.'s Products10

Apple Inc. - Positioning Strategy11

Three Levels of Apple's Product12

Core Products of Apple12

Actual Products of Apple12

Augmented Products13

Apple Inc. - Promotional Strategy13

Promotional Tools of Apple Inc.14

Advertisement15

Sales Promotion15

Advantages of Promotional Tools Used by Apple Inc.15

Apple Inc. - Pricing strategy15

Price Difference between Apple Products and its Competitors16

Perceptual Map16

Conclusion16

Recommendation17

References18

Book Report

Introduction

The Apple Inc. is considered as one of the most greatest, innovative and emerging technology companies. Apple Inc. is responsible for providing several efficient products to the market including portable computer and Macintosh desktops, iTunes and iPod, and most recently, the iPhone. The victory of the organization can be traced to the creativity of their CEO and founder, Steven Jobs. The philosophy of Steven Jobs is to manufacture products that users find easy to consume and incorporate latest technology. The history of the company shows that it always achieved his goals. Though, with the increase in its products, a landscape of competitive market and an unexpected life cycle of technology curve, the organization have to face several challenges but, it's appropriate business strategies helps the organization in maintaining its dignity (Hefflinger, 2008).

The book report describes the background of Apple Inc. the book report also demonstrates the products of Apple Inc. along with the company size, its target market, its product strategy, its promotional strategy and its pricing strategy. The book report also incorporates the perceptual map of Apple Inc. products (Grewal &Levy, 2010).

Discussion

Apple Inc. is the symbol of innovation in the areas of digital media and personal computing. It is one of the greatest companies which plans for nothing less of a revolution when developing, designing and distributing its different products. The products of the Apple ranges from a portable computers and desktop geared for the education markets and consumer, online music stores, digital music players and smart phones. All the applications and products of Apple are manufactured for productivity and user convenience (Grossman, 2010).

Introduction of the Company and its Products

Apple Inc. is one of the greatest technology manufacturing companies. Apple Inc. is the multinational organization, situated in Cupertino, California. It develops designs and sells consumer electronics, personal computers and computer software. The well known products of Apple Inc. includes Mac line of desktop computers, the smart phones (iPhone), several music players (iPod), tablet computers and iPad. The software offered by Apple Inc. includes operating systems of iOS and OSX, the media browser of iTunes, the web browser of Safari and the iWork and iLife productivity and creativity suites (Farris, ...