Boeing 787 Dreamliner

Boeing 787 Dreamliner

Boeing is a company famous for their exceptionally popular 7-series commercial airplanes. Not only do they produce these large planes but they also design Integrated Defense Systems, missiles, satellites, launch vehicles, and a variety of communication systems. Having different departments that create very different products leaves the company vulnerable to failure by deadlines as well as unmotivated workers. All levels of management have their own separate duties and tasks to follow through with as well as motivate their employees to produce more efficiently to meet their set deadline. Even though they have such a heavy workload to complete daily they are able to do this through planning. (Berk, 2009) Boeing is a company which sells their products to large companies such as big airlines like American Airlines or other companies that have a lot of money and need airplanes for offering services or maybe for security.

That's why Boeing makes the derived demand, they promote their product directly to this big enterprises that can purchase such a product and the companies that must work with this products.

Also Boeing have a fluctuating demand because when consumer demand increases cause a large increases in the Boeing company, because bein a big company and with the price of the products is a big improove. (Shelder 2008)

The new 787 is an example of a new task because they're developing a new product to sell and they must implement a completely new strategy, logistics and transportation, but on the other hand they're also modified rebuy because they're implenting to their products new technology and in this way the prices change and specifications of the product.

This way the company must find new stratgegies no incorporate the new products to the environment, they must modify the marketing strategies and make of this new product a new marketing campaign for being able to sell it.

Dreamliner is one of the most innovative products in the market, is not a big jet, but it's made from a very light material and in one single piece, is one of the most fuel efficient passenger jet, is designed for multiple configurations and also to initate life on the ground and reduce noise.

For the customers this are very big advantages because they are not only thinking about the money that the should give instantly for the Dreamlienr but also in the future for fuel, this is also great for ...