Bob Evans is a highly reputable brand name in the context of USA. It is characterized by a family of regional brands. Bob Evans has a number of full service restaurants that serve the needs of customers in an appropriate manner. In addition, Bob Evans also has a number of retail food products that have been successfully contributing to the enhanced reputation of Bob Evans (Morgan, 1993). The success criteria for Bob Evans have been the focus on high quality food and the excellent service that it provides. Customers are highly delighted when they go through the ...