The research analysis the current technology used in Bob Evans Farm for the local and global environment. The barriers in growth or implication of the technology have been highlighted. The strategic methods are provided to improve technology. The new technology has been evaluated for implementation and procedures are provided to maintain the technology.
Abstract2
Introduction4
Technology used in domestic and global environments4
Technological Barriers in the domestic and global environment5
Strategies and methods to overcome the Technology needs5
Evaluate the effectiveness of Technology used and measures for its protection6
Conclusion7
References8
Bob Evans Farm
Introduction
The Bob Evans economic situation dramatically has the negative impact on the financial situation of the company. As the consumers need are changing with respect to their choices and behavior patterns because of the multiple reasons, which includes product and service quality. The technological innovation is continuous changing and the restaurant/food industry requires that pace to proactively stance to implement the new technologies. In other words, they need to strive continuously to survive and progress. The quality levels of the service, product and the guest loyalty should be improved (Magnini, Honeycutt, & Hodge, 2003).
Technology used in domestic and global environments
The famous food chain and restaurant are competing to achieve and use more recent information and needs of the customers whereas, Bob Evans is not using such information technology tools to get closer with the consumers' need. There is a large amount of information on the internet that can help the company properly extract and use it for their competitive advantage. This information may enable the company to realize how the customer thinks, behave, and respond to things, thus, the company can act accordingly. The information can be captured for domestic and global client, and this helps for innovation in food industry.
Bob Evan can introduce some variety of food products to the local or domestic market, which is new to the domestic market whereas liked by the people of some other country or region of the world. The technology used in the production and delivery of food is also not efficient as per the current productivity requirement. Advanced systems for home deliver and vendor machines at restaurant need to be installed.
Technological Barriers in the domestic and global environment
The major barriers in the adoption of new technology are
The fear of large invests on new technology and if the implementation of new strategies did not worked as they are expected to bring effective results.
