BMW PHILANTHROPY

BMW Philanthropy



BMW Philanthropy

Introduction

If you talk about business in general and if we take corporate social responsibility, in particular, I would say that the responsibility of a company like BMW, like others is to give something back from what they take. For me it is always like we have to work sustainable for tomorrow's world, and tomorrow's world also include our kids. So, the question here is that whether these are environmental issues and whether we should save the environment for the future, because this is our own planet. When we say that we are working for our country, you do something in order to give your country something back in return from what it has given you (Carroll, 2009).

Social Responsibility of BMW

BMW sees social responsibility in terms of sustainability management, and sustainable business. The concept of CSR to BMW is a new package. The impact of globalization puts enormous competitive pressure on all actors, i.e. the state, the people and businesses, as well. For this reason, all those involved respond to the preservation of the common good which is a big challenge and enter into partnerships, keeping CSR as the sensible approach. Corporate responsibility is based on the dimensions of economy, ecology and society. BMW will use its own terms and in this context speaks of a three-pronged approach based on 1) resources, 2) reputation, and 3) risk. Even for small and medium businesses, it makes sense to integrate these aspects into the business strategy and to develop a business case. Large companies can provide assistance to the small and medium-sized businesses here. As, the basis for CSR commitment, the company mainly looks at the corporate culture and the existing models in the enterprise. Large companies, such as BMW could help SMEs to develop a road map, which consists of four steps: first, a broad agreement (commitment) is essential in the company. BMW, for example, takes countries involved in the Global Compact initiative and join them as a house in order to become the "engine" for social commitment. The process of certification follows next. In the area includes environmental management standards. This with the ISO 14000 and EMAS appropriate instruments for small business brings in a third step to benefit creating reports. Environmental, social or sustainability seen as a disciplining element inside the commitment and as a bridge for effective public presentation (Husted, 2000). After this the Un-run companies in the last step target communication via the environment and social and societal aspects. The commitment of large firms exerts a pull effect on SMEs, especially in their role as suppliers of large companies with such high standards in environmental and social fields. Medrisch for CSR is a long-term learning process, which once under way, can be a successful competitive factor. Helmut F. Schreiner, owner and manager of Schreiner Group companies suggested the organisms in which only first time ideas were present and promoted a spiritual space for creativity. The business should be aware of the commitments that are ...