Blush Day Spa is a novel upscale destination in Bayside, New York City, offering an inclusive day spa occurrence and experience. We offer seven extremely comfortable ultra-chic treatment rooms with the premium spa equipment & linens. We present massage in a range of styles, customary Swedish massage, Profound Tissue work, Reflexology, Hot Stone Massage, Pregnancy, Sports and others (Leavy & Bergel, 2011).
We moreover offer body and facial treatments, like Pevonia's Anti-Free Radical Treatment and Vitamin C Antioxidant Facial. Blush spa has the most up-to-date anti-aging techniques and products. Merely a pedicure would be offered, is when it's fraction of a complete treatment, like Calendula Foot, Kneipp's Arnica and Leg Reflexology Treatment. Indeed, for location, we have a preference to locate close to nail and hair and salon for co-marketing prospects (Leavy & Bergel, 2011).
Blush Day Spa business plan has been organized to trail progress earlier to its grand opening and next through with a 5 year projection.
Objectives
1. Each day Fourteen (14) service would be offered to attain the sales of $31,000 in third month after launch.
2. Attain sales of $62,550 in the next six months after opening by offering 29 services every day.
3. Enclose 90% local client return rate by first half.
4. Develop into an established area Spa destination in first year.
5. Achieve 53 services each day by the finish of the 1st year.
Background
Blush Day Spa is an innovative goal to offer customers the mishmash of body treatments, massage, and anti-aging and facials treatments. The settings are beautiful, upscale and serene. We offer services to both women men and propose to be the most recent in therapies and skin care products (Bianchi, 2010).
Mission
Our objective is to modify the experience of the client based on preliminary interview data, with feedback throughout treatments, to make sure the client's satisfaction and comfort and to strengthen repeat business.
Products and Services
Blush Day Spa presents body treatments, therapeutic massage, anti-aging & facials treatments. The aestheticians & licensed therapists will provide expert services that are contracted independently & remunerated on the basis of commission.
We also proffer a complete retail procession that set off the menu of services. Products incorporated are high-end candles, cosmetics, creams and other beauty yields. These professional items are apt to retail at the lowest of $20-$25 per item and include mark-up of 50% or more (Stewart & Nelson, 2009).
Market Analysis Summary
According to ISPA, in Canada and U.S. there are approximately 12,000 spas. Nowadays, the revenues of Spa business accounts for $12 billion yearly with the Day Spas that actually resulting for more than $7 bn of this numeral & rising at the rate of 25%every year (Bianchi, 2010).
Market Segmentation
We will be mainly aiming for prospective clients inside a 5 mile area of the facility with an average household income above $25,000. Our derived market will comprise of guests and visitors that resides or stay in neighboring hotels (Leavy & Bergel, 2011).
In the U.S., around 14% of the inhabitants have never undertaken any ...