BLUE OCEAN STRATEGY

Blue Ocean Strategy

Blue Ocean Strategy

Majority of the successful implementation of Blue Ocean Strategy pertain to the B2C industry (CNN, Dell, Ford, etc.). The strategy, however, also holds almost similar significance and potential for the other industries like the food industry. In order to implement the said strategy in food industry, the organization implementing the strategy needs to face major organizational challenges including motivational, cognitive, political and resource hurdles. Research clearly demonstrates that Blue Ocean Strategy can be viable option in the food industry. The case study of McDonalds could be cited here as a successful example of implementing ...