Blood Donation & Focus of Future Campaigns

Blood Donation & Focus of Future Campaigns

Introduction

The blood donation activity is highly regarded these days. The people suffering from injuries or terminal diseases such leukemia needs blood on urgent basis. The contribution of blood donation plays an important role in the economy and has significant impact on the people. These activities require campaigns to attract the people towards these actions. Many people are not aware of the advantages of blood donation and its influence in saving other's lives. Therefore, blood donation involves a program to create awareness among the masses to indulge in this activity. Thus, campaigns can play a part in spreading the benefits and understanding.

The cause of advertising for blood donation affects the economy in various ways. This contributes in the regulation of economy. The supply of blood is very limited due to the fact that less people are donating the blood. This consequently results in the shortage of blood. Therefore, it is strongly recommended for the management to take decisions about the focus of future campaigns. This paper provides the causes and effects of advertising for blood donations in the past years, which will assist in making decisions about the focus of future campaigns.

Discussion

During the past 30 years, there have been tremendous amount of advertising and campaigns done for the purpose of promoting the awareness regarding blood donation. The blood banks need blood in order to cater the demand of people suffering from diseases and accidents who need blood transfusion. Overall, blood donation advertising has been extremely successful in producing the desired effect.

Causes of Advertising for Blood Donations

Participation in the development of voluntary activities and unpaid, periodic donations is a significant and concrete form of interaction, efficiently promoted by voluntary blood donor associations (Saturni, 2007). The people suffering from injuries or terminal diseases such leukemia needs blood on urgent basis. Therefore, it is deemed necessary to have blood reserves in such cases. This provides a major cause of advertising for blood donations. A person who is suffering from fatal ailments and undergoes operations in order to save their lives also requires blood which is vital for their survival. This gives the reason for gathering and storing blood for such circumstances.

Another leading cause for blood donation is the health of the donor. Donating blood is a healthy activity and it is often suggested to donate blood on regular basis in a year. The donation of blood is regarded as a virtuous deed. The campaign focuses on younger individuals due to the fact that there was a significant shortage of younger individuals in blood donation. Therefore, organizations launch youth focused campaigns in order to encourage these individuals to donate. This consequently resulted in the broad participation of youth. This also supported the campaigns through favorable word of mouth.

The enthusiastic campaigns were caused by the declining rate of blood donations in the world. The blood banks require blood for the purpose of serving the patients and emergency ...