Blood Bananas: Chiquita in Colombia



Blood Bananas: Chiquita in Colombia

Introduction

Over the past few years the world has seen some of the huge corporate failures from which most of the failures are intentionally plotted while others seem to be business losses. After the detection of the company records and financial statements it becomes crystal clear that they are alleged in financial and accounting frauds which cause a number of difficulties for investors, local public stakeholders and the Government. The year 2002 saw the corporate scandals increase and this catapulted the people's distrust in corporate leaders. Furthermore there was no change in the level of improvement in public policy. There was also no significant change in public policy. Some futurists believe that it will require the likes of a very monstrous crisis situation, such as the emergence of a major depression or a vast breakdown in regulation to arise the general public from its doped state of consciousness.

This paper dicusses the case of Chiquita Brands International. The organization was going very strong and was generating massive profits. The organization was also operating internationally. However, there dowfall came at the time when one of its subsidiaries got invovled with a terrorits group. When this became public, the reputation of the organization was shattered. The CEO is now trying to restore the previous glory of the organization so that it can again propsper. This paper discusses a strategy for the company to regain its positive image.

Discussion

Ethics is philosophy's subdivision which is most concerned with exploring the temperament of responsibility, virtue, goodness and other connected conceptions. Legal Ethics is about making sure that the lawyers have the awareness of the dimensions of ethics related to legal and law practices. It is about ensuring that they work and live by the prescribed standards of ethics. Legal Ethics also offers justification of ethics for the values which are respected by the legal professions (commitment to truth pursuit, justice, clients etc.) and establish rules which are planned to facilitate the lawyers to resolve any ethical dilemmas they might face in the course of their work (Lukaszewski, 2005). An organization's ethical perspective needs to be reviewed when trying to resolve the issues of ethics. Every individual has his/her own ethical values due to which the significance of the identification of these values can be overlooked easily. Whether, in business or government, ethics has vital importance. Whenever an individual has to make a decision, they have to keep their morals and values in mind.

Communication Plan

The communcation disaster plan is the most effective way to ensure that an organization can create a positive image in the eye of the public. Following is the communication plan for Enron to develop a positive image.

Identifying the Audience

The main audience is the former customers of the company along with the stakeholders and investors. They were the ones who were most affected by the entire issue. After that the audience also includes the employees of the company as they lost their jobs due to the bankruptcy ...