Blood Bananas: Chiquita in Colombia

Blood Bananas: Chiquita in Colombia

Introduction

Chiquita is one of the more leading revenue earners that have been doing rather well. They are in the business of banana's and fruits. Their operations in Columbia are a source of great intruge as they have claimed themselves that they are involved in some criminal activities. In fact, they are a serious business prospect. The lawsuit was eventually filed against them.

Company Profile

The CEO of the company Fernando Aguirre talked about how the business has been able to operate in such a volatile economy and still be successful. The way marketing is being done of this product, the chain is seen to be heterogeneous in their nature. For some of the lesser developed countries, banana's are very critical. For instance, in Caribbean and Africa, people are engaged in its trade. As far as Chiquita is concerned, it was the subsidiary of United Food Companies and used the refrigerated ships for the very first time. As per the CEO, the cost control is the biggest challenge in this industry and to stay competitive is also one of the major issues.

Columbia

As far as business in Columbia is concerned, one has to understand the dynamics of the Columbia. The country is surrounded by Venezuela and Brazil with the population of about 45 million. It is the 29th most populated country in the world. Columbia shows lot of diversity as far as its culture is concerned and there is lot of interaction that is happening between the natives and the later arrived Spanish colonists (Taylor, 2012).

Terrorism and Its Impact on Business

Terrorism has unfortunately been a bit part of banana business in Columbia. The intensity of the armed conflict is on the lower side there are lot of factional groups that are working ...