Blockbuster's Downfall

Blockbuster's Downfall

Introduction

During its later half of the 25 years in business, Blockbuster witnessed a very rough road. During the end of the 20th century, Blockbuster was regarded as one of the top video renting companies worldwide but this was short lived as a series of issues led to its demise.

Discussion

While Blockbuster was going down, similar companies such as Netflix was doing well and gained a huge market share. Although both were operating in the same industry, the once mighty Blockbuster lost the battle to Netflix and other companies in the industry. There were a series of marketing and operational mistakes ...