Bling Medical Office

Bling Medical Office

Name of the company

Bling Medical Services is a manufacturing company of safety syringes. It operates in the medical syringes industry. It aims to manufacture less costly, safe and easy to sue syringes. Bling Medical Services is just an idea of a business. The purpose of writing this business plan is to have the idea for the company would stand after it entered the market. This plan would give the company an idea of its elementary happenings, future costs and its competitiveness in market with other market leaders.

Target market

Initially, the target market of Bling Medical Services would be psychiatric hospitals. Later, the company is aiming to achieve the target market of pre-filled nuclear medicine syringe, hospital markets and last but not the least family practices.

Market Growth

The market is expected to grow because the sales of traditional syringes are shrinking 12.8% annually. In the year 1994, the demand for medical syringes was $4.8 billion which provided the market with $700 million revenues. 80% of the medical syringes market has the potential to accommodate the production of safety syringes.

Process Planning

The design finalized by Bling Medical Services is submitted for patent production (Adler, 1988). Firms such as Woodard, Naughton, Moriarty, Emhardt, McNett has completed the first steps of patent search and have concluded that Bling consists of various claims, which can be patented. Bling Medical Services have developed two prototypes. Bling Medical Services are in the process of testing second prototype.

Achievement of market

Bling medicals services plans to grab 12% market share in U.S psychiatric hospitals and pre-filled nuclear medicine syringe market just within three years. This would lead to the market share of 9% of overall America's safety syringe market by the fifth year.

Barriers to entry

There are no barriers to entry for Bling Medical Services because Bling is offering less ...