BJ Motorbikes

Case Study: BJ Motorbikes

BJ Motorbikes

Company Profile

BJ Motorbikes is a company that sells motorbikes that are designed in the best manner for the youngsters. People who are sports oriented, these motorbikes are specially designed for them. The company should identify the market in the right manner. The management of the company tastes of the target market and proposes them the choice that has the highest proximity to their perceived value. So in a way, BJ Motorbikes has to introduce the variants for people from different orientation and make it sure that the grab the highest brand equity and market share at ...