Beauty Therapy Store Design

Beauty Therapy Store Design

Introduction

Implementing a strategy for marketing the beauty therapy store takes a lot of time, but its benefits are far greater than the costs incurred and time spent. It very important to advertise the business correctly as it will encourage clients to pay a visit and use the services provided. Retail market strategy should be implemented in such a way that it should analyse the entire pros and cons in setting up the business. Some of the strategies are discussed below.

Retail strategy

Merchandise classification

Merchandise classification is the method through which the retailers form a structure in which they keep a record of their sales and inventories. For the beauty therapy store, an inventory can be recorded in a book or a journal in which the information regarding the products are recorded accordingly. Moreover, an ultimate concern should be given about which product to be placed on the display. The brand name of the product is more important as most customers are attracted towards the imported brands. The latest products should be given priority to be at the display as it can create a good impact on the customers that the host is much aware of the products and the associated use (Ebster& Garaus, n.d).

Target market

Identifying the target market plays a vital role as it helps in putting together a business plan in which the target market of the beauty therapy store is identified. In order to correctly analyse the target market of a beauty therapy store, it is broken down into more precise sub-markets (Lowson, n.d). The target market of a beauty therapy centre majorly depends on its geographical location. Region also plays a prominent role in targeting the range of customers according to the charges for the services.

Gender plays a vital role in defining the target market. The target gender influences the things like the models to choose for advertisement. If other beauty therapy centres are located in the same area, and are focused for women than expending some effort on marketing to appearance-minded men, could pay off with a lucrative market niche. The style is less tangible than the target market or region as some customers who flock to old fashioned beauty therapy centres that deals with hair styles are completely different from customers that deal today with totally different services. Socio-economic status also helps in identifying the target market in order to determine services, prices and likely level of demand and help the direction of the advertising efforts (Durant, 2013).

Product and Service mix

Product and service mix refer to the total number of products a company offers to sell to its customers, and the total number of services it offers to its clients. Usually businesses, when it comes to saloon start with limited width, depth and length with high consistency. Gradually, the beauty therapy store differentiates the products and services to acquire a position and to enter in the market. It includes more relaxing services which give comfort to the ...