Balanced Scorecard



Balanced Scorecard

Critique on Balance Scorecard

Balanced Scorecard is a system of strategic management of the company based on the measurement and evaluation of its effectiveness on a set of optimally chosen parameters reflecting all aspects of the organization, both financial and nonfinancial. Balance scorecard is the he traditional way of assessing performance is based on financial results without considering other intangible assets or knowledge, such as the qualification of internal processes, customer loyalty and satisfaction, innovation, employee training, high quality products and others. Authors have criticized and it has always been attracted to criticism. Most of the criticism has come ...