AVON



AVON

Background

In 2010, Avon was active in more than 100 countries. The sale runs over 6 million consultants. The company's turnover is over 10 billion U.S. dollars. After a slump in 2011, Reimann offered for around $ 10 billion in their Avon cosmetics company Coty to take over. Avon rejected the offer as too low now and instead announced that Andrea Jung to 23 April 2012 will be replaced by Sherilyn McCoy as CEO. The great market potential was explored by McConnell with the formal founding of the company and hiring a friend Florence Albee as a helper for the new business. Success came with the implementation of a sales system that hired sales promoters, who managed to reach the audience of housewives who met motivated to pursue a commercial activity independently. It was through the female voice, ten years later, Avon has had about 25,000 active resellers in the United States.

Currently, Avon is present in more than 100 countries. The brand's presence in Brazil began in São Paulo and sales channel was restricted to the Southeast for over 30 years. Currently, the main headquarters is in New York ( USA ), but Avon Products Inc. has about 18 factories in 15 countries different, achieving net sales able to put the company on the top-ranked companies in the segment (Duskin, 1987). The mission of improving the quality of life of women worldwide reverberates in the work initiatives chosen by the Institute of Avon. Currently, company focuses on two initiatives as cancer of breast and women's empowerment, with special attention to domestic violence.

The company has net sales of approximately $ 8 billion a year (Kotter and Rathgeber, 2006). This significant market share in the beauty puts Avon among the first in the ranking of global companies in the segment. Commitment to the independence of women for over a century, McConnell was proud to say that we will honor the responsibilities of corporate citizenship by contributing to the welfare of society in which we work and the preservation of the environment and Avon makes it happen. Nowadays, AVON develops, produces and sells perfumes, makeup, creams, lotions, hair products, and skin care daily, among other items. All products are tested in the most advanced international laboratories and strictly follow the standards of the FDA (Food and Drugs Administration) the official control of the United States (Duskin, 1987).

Organizational Change in AVON

The changing occur in the Avon of Avon reflects a phenomenon of the crisis of industrial society as people are beginning to realize that industrial society and the process of modernization of themselves giving rise to countless dangers. In comparison with the dangers of the past risks associated with the current level of modernization, it is qualitatively different and the risk of unpredictable situations is too numerous to control them, and are not perceived by the senses.

Avon built a large number of sub systems that operate semi independently in terms of production, maintenance, exchange, adaptation and management of the ...