Avion Tequila



Executive Summary

The paper discuss about the organizational behavior of Avion Tequila. The company is based in New York, and it was founded in the year 2009 by Kenny Ditcher and Ken Austin. In the year 2010, the company was able to launch its namesake with “Tequila: brand in United States. After the changes in leadership strategy of the company, it was observed that Avion Tequila wanted to reestablish the internal and external components of beer Sovereign order to satisfy the needs of our prospective customers to make a good beer. The focus of Tequila Avion is to survive, continue to be competitive and make a profit. The recent history of struggles they have encountered mainly due to the economy, fuel costs, and also the structural damage of the aircraft. Tequila Avion has had to develop and execute plans to improve their business to retain a strong company. To promote their product Tequila Avion chose the media most used by our customers so that they gain greater acceptance for our new and improved presentation. The success of Tequila Avion is mainly based on its unique system of management. The latter is based on efficiency and performance to achieve desired results by the top management of Tequila Avion.



Introduction3

Organization Overview3

Some facts3

Mission4

Vision5

Pricing Strategy5

Purpose of the Research Method5

Their Objectives5

Strength6

Opportunities:6

Weaknesses6

Threats7

Industry Trends7

Nature of Leadership and Organizational Development7

New Changes in Leadership8

Budget Marketing Mix9

Importance of Customer Value9

Opportunities For Improvement Culture11

Market Segmentation11

Customer Value Concept as a Decision Tool12

Profits and Benefits Of Customer Value13

Products13

Consistency and stability13

Customer Expectations13

The Highest Customer Satisfaction Ratings14

Objectives14

Design and Labeling15

Bottle Design15

Packaging Design15

Label Design15

Encourage and Enforce Ethical Practices16

Code of Ethics for Managing the Supply Chain Avion Tequila17

Personal Integrity and Professionalism17

Accountability and Transparency17

Compliance and Continuous Improvement17

Operational Efficiency18

Advertisement Strategy18

Product life cycle18

Media Plan19

Future Recommendations19

Steps to be taken19

Conclusion20

References22

Avion Tequila

Introduction

As time goes on people are increasing their demands on the purchase of any product or service, because of the fact that they gain more and more knowledge.Alcohol is linked to the history of humanity, almost all nations have made ??one form or another alcoholic beverage made ??from grapes, apples, sugar cane, potatoes, beets, etc.Alcoholic drinks are currently one of the inputs of greater demand worldwide, thus achieving a strong influence in economic, social, health, which brings benefits to producers of spirits, but incalculable consequences for society in general, excessive use.

Considering the development can distinguish between alcoholic beverages produced by fermentation (wine, beer, mead, sake) in which the alcohol content does not exceed 18 to 20 degrees, and those produced by distillation, usually from product fermentation. The income that brings the development of these drinks to the governments of the various countries of the world is so great that the distillation is one of the industries and activities supervised and regulated throughout the planet. To the point that in many countries supervision is carried out directly by tax collection agencies or agents treasure.

Organization Overview

Some facts

The company is based in New York, and it was founded in the year 2009 by Kenny Ditcher and Ken ...