AUTOMOBILE INDUSTRIES

Automobile Industries

Automobile Industries

Background

The global auto industry is huge, with high sales and high competitive intensity. Increasingly, automakers are working to develop a wide range of vehicles to appeal to every customer. The automobile industry in United Kingdom is highly competitive and hence the organizations are required to embrace meticulous strategies to keep up in business (Boone, 2008, pp.14). In order to do remain competitive in terms of the competition the manufacturers now tends to adopt different marketing strategies other than the focusing on the quality of the product. Therefore, in the context of the paper we intend to shed ...