Australian Content

Australian Content

Introduction

Since the year 1942, the Australian content issues have become a very important public issue within broadcasting. This is the reason that it has only been challenged by the media monopoly question. The Australian content as a public issue in fact, can be dated even before the year 1942, probably the late 1920s within cinema and 1930 within radio. The fundamental issue regarding the Australian content is thought to be to protect to make sure that there are minimal bases of Australian produced cultural production against leading imported product. The fact that it is termed as Australian content rather than phrasing it as allowable foreign content is proof enough of the defensive position of those people who advocate it including the entertainment capital, the cultural producers and the cultural lobbies.

Discussion

Australian productions are trivial and come secondary to the radio operations, cinema and the TV. In such a situation, the main goal of the government can be, and it does, to scrutinize and check the flow of imports and the settings in which this flow takes place, such as if it is proving to be advantageous for the national interest or the capital interests. This is the reason that the producers and the supporters of the minority, but a local cultural product, the lobbyists have to be dependent on the support from outside their industries in order to survive. And this support from the outside has been provided with a number of times by the cultural and social lobby groups and by the state.

The requirement for minimal levels of Australian content was realized officially during broadcasting in the year 1942, which was a time when the federal government was enforcing its 'Australia First' policy and was shifting from Britain to the United States for help and support. Because of this ...