Audience Analysis

Audience Analysis

Primary and secondary audiences of the document

It is the main consideration of the document, is for investors who have many characteristics and personalities, but in all cases, are busy people with little time to review the business plans of the many entrepreneurs that are submitted for consideration. Investors have an array of key conditions of success for their investment strategies (blog.quoteroller.com).

Employees: This type of audience you want to know your potential profits with your project and through the growth of the company in the future.

Investors: This type of audience you want to know about the same as the previous group, but they have different kinds of gains.

Shareholders: This type of audience is interested in the strategies and plans of the company to develop once it has been rolled out.

Bankers: This type of audience you want to know what your method to return the money you is paid, once your business alive (ready.gov).

Identifies the purpose of the document

The reasons for developing a business plan are basically three:

Firstly, guidance is provided for the business or project start, where the management is allowed by the business plan for the planning, coordinating, organizing and controlling the resources and activities. This ensures efficiency in the development of the management and business and also minimizes the risk factors.

Another purpose is that the profitability and viability of the project is evaluated. The viability and profitability of the business plan allows evaluating the profits of the business and the worth of starting the business by looking in new ideas and projects.

The business proposal makes the business looks attractive to the third parties where they can plan the cost of the idea and be get convinced to give away loan or invests in the business as partners (bcommtoolkit.wordpress.com).

Contains a clear thesis or purpose statement

The main ...