ATTITUDE SURVEY

Attitude Survey

Attitude Survey

Introduction

The work on motivation is exhaustive, but unfortunately, motivation has been quite elusive in empirical investigations. In other words, it has been very hard to find direct (strong) linkages between various motivators and performance and productivity. It has been difficult to show that performance of individuals is systematically related to variables that management can control in the organization. Surveys are among the primary tools of social science research. Strength of the survey method is its inherent flexibility and its relative economy in the investment of organizational resources. This paper discusses the use of Attitude Survey to study motivation of employees.

Discussion

Human resource professionals use surveys for a variety of purposes, including gathering information on employee attitudes, assessing the impact or influence of a policy or program, assessing organizational change efforts, and securing employee input, among other uses. It is important to keep in mind that employee surveys supplement, but do not replace, other measurement methods. (Schuman, 2006)

It has become clear that attitudes and other personal factors tend to moderate the relationship. In fact, theorists argue that an improved worker attitude is an outcome in and of itself. Many of the motivation theories, especially the need-satisfaction approaches such as Alderfer's ERG, Herzberg's approach, and the job characteristics model, serve to explain how job satisfaction and other job attitudes are developed. Attitudes have been and will keep on being a major field of research within organizational behaviour, possibly because of the comparative ease with which attitudes are measured but certainly because of the importance of attitudes to the individual and to the organization. Attitudes are viewed as affective responses of individuals toward very particular things. Job satisfaction has been the most studied form of attitude, and attitudes are formed about many aspects of the job. (Groves, 2009)

Objective of the Survey

The objective of this attitude survey is to study motivation of employees. The factors that motivate people to work have been of long-standing interest among psychologists and others researching the world of work. These factors are not as straightforward as might first appear. Part of the complexity of the subject is that, with a range of individual variables influencing patterns of motivation, these are in turn controlled by an extensive range of related issues, both internal to, and outside, the work organization.

Surveys

The word itself comes from the Latin word movere, which means “to move.” Motivation is what “moves” people to do the works they do. The attitude of people towards any work can be examined by Survey (whether online or paper based). Table A presents the steps in developing and administering a typical employee attitude survey. The example assumes a traditional pencil-and-paper mail or in-person administration, but Web-based surveys are increasing in popularity. The advantages of Web-based surveys, they note, include greater respondent mobility in completing the instrument, decreased personnel and other administrative costs (for mailing, copying, and so on), increased speed and cost efficiency in processing and analyzing the data, an increase in data entry accuracy, and more ...