Attitude



Attitude

Attitudes are considered as a valuations which are made by people about ideas, events, objects or their reaction to other people. Attitudes are either positive or negative. Implicit attitudes are considered as insensible beliefs which effect behaviour and decisions. Explicit attitudes are considered as sensible beliefs that guide behaviour and decision. In contrast, Attitudes are composed of three components which include emotional, behavioural and cognitive.

Dimensions of Attitudes

Attitude is based on three dimensions which include accessibility, ambivalence and strength.

Attitude strength is determined by strong attitudes which highly influence behaviour and are firmly held. Attitudes which are significant for a ...