AT&T BUSINESS STRATEGY

AT&T

Steps Involved In Forming, Implementing, Reviewing and Developing a Business Strategy

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Steps Involved In Forming, Implementing, Reviewing and Developing a Business Strategy

Introduction

AT&T prides itself on its long history of providing communications services and products of the highest quality at competitive prices. AT&T Corporation (American Telephone and Telegraph) is a telecommunication company based in U.S. During its long history, AT&T has been, at times the largest telephone company in the world. The company provides audio, video, data and Internet for businesses, customers and government agencies. Their vision statement is self-explanatory, “Our Vision at AT&T - connect people with their world, everywhere they live and work, and do it better than anyone else. (AT&T Company Information) (AT&T Company Information)” Constant focus on innovation and mobility has positioned AT&T as a global leader in wire line, wireless and data services. It also has less known segments such as YP.com, the Yellow Pages search engine. In the U.S. market alone, AT&T boasts a market share of 92.8 million wireless subscribers and 17.46 million total broadband connections. AT&T also has the best worldwide coverage of any U.S. carrier with voice coverage in more than 220 countries, data roaming in 200 countries and 3G in more than 125 countries (AT&T Company Information) (AT&T, 2011).

Significance of Business Strategy

AT & T provides oriented technology leadership challenges. Nuestro proven success, fitness networks, intellectual property and trade partners and top-level agents combine to help you achieve a higher return on investment (ROI) and total cost of ownership (TCO), regardless of the business challenges it faces. AT & T offers a comprehensive, continuous and customer oriented approach to deliver integrated networking solutions all the infrastructures of voice, data and IP (protocol Internet),as a leader in programming(Hirsch, et.al, 2006, 15). AT & T is its general contractor extends the tools and expertise employed members and others previously identified in worldwide, to deliver effective solutions in a cost-neutral for providers who meet customer requirements and integrate their networks and applications (Hafner, Stone, 2007, 1).

They provide technology solutions, fitness and resources to support their business needs and ever-changing challenges:

Consolidation Commercial

Advising on convergence and emerging technology

Mergers and acquisitions

Strategy and Network Convergence

Outsourcing / outsourcing Task / Strategic Planning

Consolidation of telecommunication

AT&T Intensive Strategy

The future of enterprise networks is a program of research conducted by The Economist Intelligence Unit on behalf of AT&T. The Economist Intelligence Unit, conducted interviews with of 237 executives, for a survey of corporate networks and interviewed analysts and executives about the trends that will define the network in coming years (Ritchie, 1984, 1905).

Openness:

Open standards are essential in a world where every company wants enable its customers, employees and suppliers to quickly and easily different applications over the network and interconnect. Interviewees include substantial expansion of tele-work in the next two years.

Security:

Security is essential for business success in a global market where access has become universal. According to our survey, the objectives pursued by the leaders often lead to greater vulnerability of ...