The strategic planning initiative is to double the sales by 2012. The major elements which are required by AT&T in order to achieve its strategic targets can be done through improving the customer satisfaction level. This can be achieved through improving the services and products by innovations. It is also import to improve the present network infrastructure in order to meet the increasing demand, which is also one of the strategic elements. This additional effort will help them to capitalize on the overall profits. It is also focusing on the growth in the forecasted data and wireless services are an important requirement for the strategy.
AT&T will utilize its brand name and will expand globally, and with the power of innovation and leadership will help in maintaining its competitive position.
Corporate Governance and its influence over the Company's Performance
The board of AT&T is independent and qualified. They are making policies and procedures which will result in the smooth running of the company's operations through the development of successful strategies. The directors are elected for a period of one year and every year the election is conducted. Every board member has to attend the meetings so the participation of every board member is ensured. This will bring about a contribution by every member for the success of the organization. Every director is abiding by the rules to act with complete integrity and honesty because that will spread to the whole of organization. The dealing should be fair and true with complete integrity. The smooth and efficient development of strategies will ultimately impact the performance of the organization in a positive and effective way that will help the company expand and grow by earning greater profits.
Concerns of Agency
Agency risk that is associated with AT&T that will help in mitigating that risk and that will reduce the cost that is invested by the company itself. Because the agent will put its own money and there will is a buffer created by the company that will cover the risks that are associated with the company itself.
Incentive Contracts
The company uses incentive contracts in order to increase the motivation to their agents in order to perform better and achieve their targets instead of achieving the minimum requirements on schedule, cost and performance. By using the incentive contracts it definitely helps the company to improve its performance ultimately. This also passes the risk from the company to the agent.
Notion of being globalized
When the company is being globalised then it needs to amend its policies in order to comply with the local governing body of that country. It has to follow the rules and policies laid by the Securities Exchange Commission of that country in order to treat its shareholders. There are different rules and policies followed in different countries and the strategies while also be designed in accordance to the policies laid down by the body in the host country.
SWOT Analysis of AT&T
Strengths
Wide experience of enterprise and nationwide coverage of EDGE network