ASTON MARTIN

How Aston Martin Has Overcome the Last Crisis in the UK



How Aston Martin Has Overcome the Last Crisis in the UK

Introduction

Europe's crisis is infringing monetary restraint on working households, money spending governments —and the few billionaires in the global economy. Thomas Straumann, who until a year ago claimed an Aston Martin DB5 used to advertise the 1965 James Bond film Thunder ball, a lion's share stake in sumptuousness watchmaker H. Moser & Cie and a lodging in the Alpine resort of Gstaad, Switzerland, was compelled to relinquish a couple of his favourite items.

The 49-year-old Swiss official in November cut his stake in Straumann Holding AG, the dental-embed producer established by his granddad and father, without precedent in five years after the stock dropped by a third over six months, eradicating about $931 million in business sector esteem. He put two lodgings available to be purchased and also his stake in Moser. Notwithstanding, the Aston Martin is on the square too, with a £3-million ($4.6 million) asking cost. Until the stock recoups, he's no longer a billionaire.

Martin Brown at Bloomberg (2013) reports that The key feature of this recent financial crisis is that it wasn't just a downturn in individual assets, but overall financial markets. As such the downfall came along proportionately, reducing the wealth of the rich and illustrious drastically. Straumann, a specialist via preparing and a self-portrayed bon vivant who had cigar-smoking salons constructed at his grandiose hotels in Basel and Gstaad, has witnessed his total assets decrease to $708 million from about $1.18 billion two years back (Bloomberg, 2013).

The British luxury car maker Aston Martin also marks the growing economic crisis; as it affects the Danish Bang & Olufsen also. The Danish design and electronics group has an agreement with Aston Martin for the delivery of audio systems for expensive sport (Yeoman, 2010).

Moreover, in Aston Martin more than 300 employees and as many casual workers lost their jobs as a result of the reduction in the production of cars at Aston Martin. These bad times continue at Aston Martin as UK pass through cautiously from the third dip recession that accelerated in 2007.

Objective

The essential research question that this paper aims to answer is that how Aston Martin, if at all, has overcome the last financial crisis in the UK.

Literature Review

The aim of this section is to present a brief review of relevant literature, i.e. what are the main issue(s) of contention and what are the methods used by other authors and what are their main findings and conclusions reached. As such the section offers an opportunity to show the reader the in-depth knowledge of what others have written on the topic and how the literature can contribute in answering the essential research questions posited in this paper.

The international financial crisis has hit the German and British car industry with full force. Aston Martin stopped its production at one of its plants in the UK for three weeks in ...