ASSIGNMENT CASE STUDY

Case Study: Plantagon - “Business As Usual Is Over”



Case Study: Plantagon - “Business As Usual Is Over”

WORKBOOK 1: Systems Workbook - Part A

Question 1:

Business Model for UrbanFarm Ltd

This is the business model for UrbanFarm Ltd. The answers for these questions are chosen on the basis of the nature of industry in which Urban Farm operates, its customers and competition details and the industry overview.

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A: Company

The company is Urban Farm Ltd. It operates in the Agriculture industry in UK and successful in attraction a significant customer base through the organic food and vegetables.

B: Market

Global Market but for starting its UK base.

C: Industry

It operates in Food and Agriculture Industry. In UK, the food and agriculture industry is extensive. It employs about half a million workforce and has turnover of about £70bn. It is considered as one of the largest manufacturing sectors in UK with about 13% of people working in food and agriculture industry.

D: Products / Services

The products include all vegetables and organic food. It specializes in various kinds of organic herbs and vegetables. There is a wide range of organic food that is bought as local as possible and delivered to the door.

E: Customers

All consumers present as it is

F: Competition

The major competitor is Plantagon. The competition is getting aggressive as the Urban agriculture has become a fast growing field for the Swedish cleantech companies. Plantagon has been successful in developing the new offer of urban Agriculture and the offer is delivered in collaboration with Plantagon's partners SAAB, SWECO, Tekn, and Combitech. This collaboration has made the competition cut throat and may give a hard time to Urban farm ltd.

G: Suppliers

Ogema Plants Ltd is the suppliers. Ogema embraces a broad all inclusive category of products related to agriculture. It provides a comprehensive range of war and finished goods under the classification of plants.

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Question 2:

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Political

Around the world, there is a pro industrial culture. So, in this context sectors like agriculture etc would might be ignored to a great extent as the governmental policies would not be made to support these sectors.

Economic

Increasing prices of seeds and other food grains is a serious concern for farmers and farming sector in particular. The pro capitalistic economic policies always undermine this sector.

Social

Urban Farm operates in an environment where the social factors keep on changing rapidly for example; the candle industry was influenced by the changing customer preferences with the introduction of electronic candles. However, there is a small segment of customer who still prefers the organic candles for therapy. Such change in the demand for organic goods (oils provided by urban farm) can increase the demand for raw material for Amy's candles.

Technical

There can be many technical factors that can stabilize the production of UrbanFarm Ltd. Such as implementing a large scale greenhouse with new technology might has some incompetency which should be identified by ...