ASSIGNMENT

Assignment

Assignment

Mary recently brought her child to the Express Clinic at their Big Market Basket Food Store… What was the organization trying to counter?

The strategy that is being implemented by the Express Clinic is related to customer buying behavior. This case is particularly about customer dissonance, which can occur, after customer buys some product or service. This dissatisfaction of the customer can lead to weakening of the brand. The product in this case is a health service product. Behavioral responses of dissatisfied and discontent clients or patients with services provided by health centers are of equally concern to both administrators and social ...