ASSIGNMENT

Assignment



Assignment

Introduction

The article “Employee Volunteering and Social Capital: Contributions to Corporate Social Responsibility”, written by Judy Muthuri, Jeremy Moon, and Dirk Matten; is about the research which was conducted on corporate social responsibility (CSR) and the incorporation of the concept of employee volunteering (EV) in it. CSR has become an integral part of organizations, although it has evolved few controversies with its inception as well and has been used as an important tool, to promote a positive image about the company. The more involvement in these activities the better it is for companies, it is not cited as a charity, but rather an investment that will reap greater profit for the company in the long term.

The CSR practices are widely used in USA while in UK; it is still regarded as indicative of the dynamic model of policy making for CSR. Community involvement is regarded as a significant and a key element in the CSR (Pohl & Tolhurstn 2009, pp. 56). Companies act as responsible citizens and by giving back to the community such as carrying out different community development projects for the welfare of the local community; EV has become an integral part of it.

This research paper specifically investigates the degree of contribution of EV in CSR activities, precisely through its role in building social capital. EV has emerged as one of the most active tool for community involvement in United Kingdom (Carroll 2009, pp. 39). Many networks and businesses have formed different programs to promote healthy relationship between the community and the businesses. Usually, EV programs are either employee led or employer oriented. There are numerous reasons which accounts for, the use of EV by the company are such as cooperating with others, creation of synergy, doing good for the community, trusting or networking (Logsdon & Wood 2009, pp. 155). The role of EV towards the generation of 'social capital' is still largely unexplored. Therefore, in this research papers authors have investigated how social capital is managed and created in EV schemes by adapting a model of social capital from the management field and exploration of its different dimensions by major contributors of the literature.

The authors have made a great contribution by defining the research problem and the design of the research question played an important role in this regard. The authors have used the past studies with moderate attention and at the same time they have not exercised the liberty of citing any extensive records of these former studies. Therefore, it would be correct to state that the authors have managed to present a fairly credible context.

As of today, most of the literature relating to the motivation for CSR programs concentrates on industries such as chemical, energy, and mining sectors because of their large operations and activities that have huge impacts on the community specially where they operate. The implementation of the case study approach, it has been observed that the factors that persuade the company's CSR programs cannot be studied without taking detailed analysis of the culture ...