ASSIGNMENT

Marketing Strategies of Marks and Spencer



Marketing Strategies of Marks and Spencer

Introduction

The company that is discussed here is the Marks and Spencer which targets several market segments with separate offers for each of the goals. Marks and Spencer targets mainly consumers living in urban and suburban areas, as well as consumers living outside the city or area in suburban locations. Marks and Spencer Metro stores modern shops designed for consumers living in urban areas, especially civil servants who want to buy lunch or go shopping on the way home. These stores are located in the city center and offers products to customers of quality. They got benefit over competitors profited by proposing consumers larger value, either via smaller charges or by supplying larger advantages and service that supports higher prices.

The relative positioning of Marks and Spencer's market share with esteem to other premier players in the market has been showed as pursues. The two most important factors for the success of Marks and Spencer are to respond to the customers' demands and learning from the past mistakes. Offering quality products at low prices and put local people first in the way they conduct their business as their main strategy. The British supermarket company Marks and Spencer is now the fourth largest retail chain in the world, employing 450 000 people and has a growth rate of thirteen percent annually.

Discussion

Analysis of Strength, Weaknesses, Opportunities and Threats

Strengths of Marks and Spenser

Strengths are the key forces for a company as it identifies and help the organizations to move towards the goals and objectives that were previously set by the management which ultimately affect the overall efficiency of the organization like Marks and Spencer.

Weaknesses of Marks and Spenser

These can be in the form of no clear management styles, poor image, research and development issue, competitive disadvantage, poor track record, insider problems, financing problems and possible training problems by managers and supervisors for instance like the retail industry. (Laudon and Kenneth, 2009)

Opportunities of Marks and Spenser

These are factors or the elements that the Marks and Spencer should concentrate on as they are considered as the core factors which guide an organization in moving towards the goals which ultimately affect the efficiency and effectiveness of the organization.

Threats of Marks and Spenser

What makes an organization to be strong is to identify possible threats within its operational base. The threats to Marks and Spencer could be in the form of government policies, research, competitive pressures, new entrants, changing customers' tastes, adverse demographic changes, recession, growing bargaining power of suppliers and customers.

PEST Analysis

The natural surroundings we reside in be capable of to be very unpredictable. All associations have its advised interior flaws and power; however the out-of-doors globe will furthermore have a foremost influence on the company's upcoming opportunities. The PEST analysis is well liked trading administration device and procedure of analyzing the numerous distinct external components influencing an organization. (Porter, 2008)

Political Aspects

For Marks and Spencer, political and lawful parts encompass the desires ...