Assignment 4: Bringing It Altogether

List of Figures3

Question-014

Question-025

Question-037

Communication Plan7

Question-049

The Advertising Horizons9

Question-0512

References14

List of Figures

Figure 1: Insurance Status of North Caroline Population (Swayne and Duncan et al., 2008). 5 Assignment 4: Bringing It Altogether

Question-01

Healthcare marketing should have to be conducted with ample care as it will affect the lives of hospital personnel and patients in one way or the other. Healthcare marketing has attained the level of consumer-based marketing , but it is quite different from it , and this has to respond to a huge number of economic, as well as competitive challenges, including; the strengthening as well as building up of the strong as well as differentiated brand. Moreover, the healthcare marketers should have to look for leveraging as well as solidifying the relationships with physicians to get better revenues generation. However, the consumer marketer will have to go for solidifying the relationships with a number of clients without the care factor and its very implications. Another core difference between the two marketing approaches is related to the level of enhancing the customer responsiveness as well as engagement which is not widely observed in consumer goods marketing. The sense of loyalty is also quite prevalent in the healthcare marketer's domain and calls for tremendous responsibility for the enhancement of communication with a huge number of outlooks. Another core implication is related to the improvement in the patient's experience. Healthcare marketers have the responsibility to market the most appropriate medicine for most of the customers and it even includes the Diaspora of enhancing the quality of life. Consumer goods do also have the quality aspect , but it is not that much emphasized in that specified domain of action. The experiences of the patients can be assessed using intercepted interviews, rounding and mystery interviews. These types of options are absent in the consumer goods marketing.

Healthcare insurance plans are another implications which are posed by marketers and has tremendous potential to drive revenue for the healthcare firms which is lacking in the case of consumer goods marketing. In fact, this is the only benefit which is observed by the healthcare marketers alone (Healthcarestrategy.com, 2013).

Question-02

The state of North Carolina works under the USHS (United States Health Service) which seeks to incorporate their vision for the betterment of healthcare services provision and insurance needs. The pricing policy is also laid down by the very same organization. In order to have a clear view about the healthcare aspect, one should have to look into the recession period along with the role of US Health Solutions. The organization also has gone through mass hiring process thereby reducing the prerecession impacts. The company has also been able to generate total revenue of $3,281,244 during the FY 2003.

North Carolina is quite a populated state having a total population of 9,752,073 peoples as per 2012 consensus, which requires a number of healthcare facilities. The state has a total of 60% of healthcare centers where the patients are in the minority in urban areas and 50% comprising ...